In our latest SLO Spotlight interview, we talk to Júlia Barbany, the SLO of La Liga side Girona FC. This season marks Girona FC’s debut in the UEFA Champions League, presenting new experiences and challenges for her in her role.
In the interview below, Júlia provides an insight into her role since joining the club five months ago.
The SLO Spotlight feature aims to enhance the recognition and awareness of SLOs across Europe. At FSE, we offer a platform for SLOs to share their experiences, enabling their peers to learn, and allowing supporters to gain a deeper understanding of the role.
How long have you been your club’s SLO, and what made you decide to take on the role for your club?
“I have been the SLO at my club for 5 months. I decided to take on this role because the club proposed this position to me, and I couldn’t say no. I think it’s really important to improve communication and support between our members and our supporters. I believe the SLO role is essential for ensuring that our supporters’ voices are heard and for strengthening the relationship between the club and the community.
“Additionally, I am passionate about seeing how our supporters are before and during the match, having the possibility to be with them and for them, and I wanted to contribute to creating a more inclusive and collaborative environment.”
What are you most proud of achieving since becoming your club’s SLO?
“I am most proud of being able to travel with the supporters to the away games for the Champions League because it’s a historic moment for the club. By having more communication with the head of Jovent Gironí and our fan clubs, we’ve been able to create a stronger relationship with our supporters. This achievement not only boosted morale among our members but also helped us to better understand and address the needs of our community.”
Girona FC has qualified for the UEFA Champions League for the first time. How has your experience of working at these matches been different to La Liga matches?
“Working at the UEFA Champions League matches has been an incredible experience compared to La Liga matches. The atmosphere is electric, with a heightened sense of excitement and anticipation from both the players and the supporters. The level of professionalism and organisation required for these international matches is more intense, which has challenged me to develop my skills further. Our first game at home was a big test of our skills and knowledge to prove that we can do it.
“Overall, the Champions League matches have been a unique and rewarding experience, highlighting the global significance of Girona FC on this prestigious stage.”
Girona FC’s first away match in the UCL was at PSG. How was the experience of working at a European away match?
“Working at Girona FC’s away match against PSG was an unforgettable experience. The excitement in the stadium was palpable, with fans from both sides creating an incredible atmosphere. Being part of such a prestigious event allowed me to witness firsthand the intensity and passion that comes with European competition.
“One of the highlights was interacting with our supporters who travelled to Paris. It was inspiring to see their enthusiasm and unwavering support for the team, even in a challenging environment. Additionally, the organisation and logistics involved in coordinating the match were impressive; it was a valuable learning opportunity in terms of managing events on an international stage. Overall, it was a memorable experience that showcased the club’s growth and the excitement of competing in Europe.”
How well are you known by the staff at Girona FC and the fans of the club?
“I have developed a good affinity with both the staff at Girona FC and the fans of the club. Within the organisation, I am known for being approachable and dedicated to fostering strong communication. I make it a point to be actively involved in meetings and events, which has helped me build relationships with my colleagues.
“Among the fans, I’ve worked to engage with them through social media and during match days, listening to their feedback and concerns. I strive to be a familiar face, ensuring they feel heard and valued. This connection has helped me better represent their interests and enhance the overall supporter experience. It’s rewarding to know that I am recognised as someone who genuinely cares about our club and its community.”
What advice would you give to those new to the SLO role?
“My advice to those new to the SLO role would be to prioritise communication and relationship-building. It’s essential to establish trust with both the supporters and the club staff. Take the time to listen to the fans’ concerns and feedback; understanding their needs will help you advocate for them effectively.
“Additionally, stay organised and proactive. Set clear goals for your initiatives and don’t hesitate to collaborate with other departments or clubs for support and resources. Being visible and approachable is also crucial—make an effort to attend events and engage with supporters regularly.
“Lastly, be patient and adaptable. The role can present unexpected challenges, so maintaining a positive attitude and being open to learning will serve you well. Enjoy the journey and remember that your work has a meaningful impact on the club and its community!”
If you could give one simple message to all supporters of your club about the SLO role, what would it be?
“My simple message to all supporters of our club would be: ‘We’re here for you’. The SLO role is all about representing your voices and ensuring that your needs and concerns are heard. We are dedicated to fostering a strong connection between you and the club, and we want to create an environment where every supporter feels valued and engaged. Your passion and feedback drive us, so don’t hesitate to reach out—we’re always listening!”
What would you say is the biggest challenge for Spanish SLOs in the coming seasons?
“I would say the biggest challenge for Spanish SLOs in the coming seasons is navigating the evolving landscape of fan engagement and digital communication. As social media and technology continue to shape how fans connect with clubs, SLOs must adapt to these changes by finding innovative ways to engage supporters and create meaningful interactions.
“Additionally, addressing the diverse needs and expectations of a growing fanbase can be complex. Balancing the voices of long-time supporters with those of new fans requires careful listening and inclusivity. Finally, ensuring that communication remains transparent and effective, especially during times of uncertainty or transition within the club, will be crucial. Embracing these challenges with a proactive mindset will help strengthen the connection between clubs and their supporters.”
FSE would like to thank Júlia and Girona FC for taking part in the interview.
Our previous interview with Shamrock Rovers’ SLO Ritchie Carroll can be found here.
Learn more about SLOs and FSE’s role in developing the position here.
Contact us to find out more about the Supporter Liaison Officer role here.